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Arm-Chair

Program Director

Media and Advertising

  • Average Salary

    RM3100 - RM 4200

  • Career Trends

  • Compability

What is Program Director?

Radio and television program directors plan and schedule program material for stations and networks. Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs.

Minimum education level

 

PT3

SPM

STPM

Diploma

Degree

Average Salary

RM3100 - RM 4200

Example of a Job Position

Program Director
Operations Directors
Production Managers

Task

? Plan and schedule programming and event coverage, based on broadcast length, time availability, and other factors, such as community needs, ratings data, and viewer demographics ? Coordinate activities between departments, such as news and programming ? Monitor and review programming to ensure that schedules are met, guidelines are adhered to, and performances are of adequate quality ? Check completed program logs for accuracy and conformance with Federal Communications Commission (FCC) rules and regulations and resolve program log inaccuracies

Knowledge

Communication and Media

Knowledge of media production, communication, and techniques and methods of dissemination. Includes alternative ways to inform and entertain through writing, verbal, and visual media.

Administration and Management

Knowledge of business and management principles including strategic planning, resource allocation, human resource modeling, leadership techniques, production methods, and coordination between people and resources.

English

Knowledge of the structure and content of English, including the meaning and spelling of each word, composition rules, and grammar.

Sales and Marketing

Knowledge of the principles and methods to show, promote, and sell products or services. Includes marketing strategies and tactics, product demonstrations, sales techniques, and sales control systems.

Skills

Active Learning

Understand the implications of new information for basic decision making and problem solving now and in the future.

Talking

Talk to others to convey information effectively

Critical Thinking

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to the problems handled

Consideration and Decision Making

Consider the shortcomings and advantages of potential action choices to choose the most appropriate action.

Reading Understanding

Understand sentences and paragraphs written in work documents.

Capability

  • 1

    Oral Expression - The ability to communicate information and ideas when speaking, so that others can understand what is being conveyed

  • 2

    Speaking Clarity - The ability to speak clearly so that others can understand what is being said

  • 3

    Oral Understanding - The ability to listen and understand information and ideas conveyed through words and oral sentences

  • 4

    Problem Sensitivity - The ability to tell when something is wrong or maybe wrong. This does not involve solving the problem, only knowing if there is a problem.

  • 5

    Written Understanding - Ability to read and understand information and ideas conveyed through writing

Related Courses/Majors