Interactive Digital Media

Interactive Digital Media is an inter-disciplinary program, combining art, computers, digital and technology. Focusing on elements of design, human behavior and their interactions, this program studies methodology and technology in the development of multimedia-based applications such as websites, smartphones, tablets and interface interactions (UI / UX). The fields studied in this department relate to products and services on computer-based digital systems that pay attention to user interactions with content, such as text, sound, images, animation, and video.

According to the Malaysian Ministry of Commerce, the creative and digital economy in Malaysia contributed 7.74% of the total GDP value from 2002-2010. This number will continue to increase with the penetration of the number of internet users and the adoption of smartphone users. This increase shows that employment in the internet, technology and digital fields will also be predicted to continue to increase.

Graduates of this department can work in various industrial fields, such as commercial industries such as media and advertising, digital-based companies, creative industries for gaming, film, animation applications; the education industry for teaching devices, edutainment, simulation devices, and other industries both private and public sector companies or the government.