Digital Business
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Related Subject
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Course Category
Economy & Business
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Compability
What is Digital Business?
Digital Business study program has strength in business learning using digital technology. This study program was developed to prepare human resources in the field of mastering digital start-ups, market places, big data, to artificial intelligence.
Why did you choose this programme?
Rapid technological developments make people dependent on technology. Recorded in 2020, the volume of digital vendors has increased to 33% in Malaysia, this is a great opportunity to enter the Digital Business.
Subjects in Digital Business
- 1Introduction to Business
- 2Consumer Behavior
- 3Internet Marketing
- 4Statistics
- 5Business Law
- 6introduction to Management
- 7management Accounting
- 8E-Commerce Business
- 9Database
- 10Digital Business Analysis
- 11Business Mathematics
- 12Digital business Strategies and Implementation
- 13E-Marketing and E-CRM
- 14Management Information System
- 15Business Ethics
- 16New Digital Economy
Suitable Student's Characteristic
Job Prospect for Digital Business
The development of the digital industry in recent years has opened up new jobs in fields related to Information and Communication Technology (ICT). Digital Business graduates can work at managerial levels in a variety of industries ranging from finance and banking, to start-ups. And of course, graduates from this study program can also become a Technopreneur or entrepreneur in the technology field.