Branding
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Related Subject
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Course Category
Economy & Business
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Compability
What is Branding?
Branding is an activity to communicate a brand or brand to be known by the community, and form an impression that makes a particular product or brand different from other similar products or brands. In the Branding study program, you will learn all the elements of branding, from designing logos, creating taglines, designing packaging, jingles, advertising, to research to the public to find out how far the branding process is successful, measured by how the community responds to the brand. With good branding, a brand can form a good image by taking the hearts of the people who are consumers. The brand does not only belong to the product, company or organization. Everyone has their own "brand" in each of them. Our names, faces, attitudes, and behaviors that are seen by others are branding of ourselves. Same thing with branding on a particular brand or product.
Why did you choose this programme?
Branding is very exciting to learn. Especially for those of you who like research and design, and creative. Branding activities are very important and cannot be underestimated, because branding can determine the level of community loyalty to a particular brand. Branding has its own arts and challenges that can spur you to be more creative and innovative.
Subjects in Branding
- 1Marketing Management
- 2Marketing Strategy
- 3Digital marketing
- 4Data Analysis
- 5Brand Anthropology
- 6Brand Management
- 7Consumer Behavior
- 8Research and Insight
- 9Consumer Insights
- 10Event Marketing
- 11Social media
- 12Word of Mouth
- 13Business Mathematics
- 14Business Communication
- 15Micro Economics
- 16Macro Economics
- 17Design Thinking
- 18Community Development
- 19Leadership
- 20Marketing Research
- 21Service Management
- 22Human Resource Management
- 23Operation Management
- 24Financial Managment
- 25Lifestyle Industry
- 26Service Marketing
- 27Product Development and Service Innovation
- 28Integrated Marketing Communication
- 29Leisure Industry
- 30Strategic Management
- 31Digital Acquisition
- 32Relationship marketing
- 33Business Law and Ethics
- 34Personal Branding
- 35Branding Design
- 36Public Relations and CSR
- 37Advertising
- 38Sales Management
- 39Brand Activation
- 40Relationship Marketing
- 41Business LAw
Suitable Student's Characteristic
Job Prospect for Branding
The job prospects of the Branding department are very broad and if supported by good individual skills, Branding graduates are sought after by local and multinational companies. Not only in companies, government agencies, educational institutions, even individual or group figures also need good branding. In addition, with the competencies that are owned, the possibility of graduates of this study program to become entrepreneurs is very wide open. Branding graduates can form their own trademarks and run new businesses.
