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Arm-Chair

Advertising Account Planner

Media and Advertising

  • Average Salary

    RM2800 - RM 4500

  • Career Trends

    -

  • Compability

What is Advertising Account Planner?

Develop a plan for an advertising campaign to make sure it is effective and reaches the right audience. They need to be interest in the way people think and what motivates them to buy products.

Minimum education level

 

PT3

SPM

STPM

Diploma

Degree

Average Salary

RM2800 - RM 4500

Example of a Job Position

Advertising Account Planner
Advertising Planner
Digital Advertising Planner
Digital Planner

Task

? Meet clients to find out about their products or services ? Analyse data from market reports and campaigns, then give the data to the creative team ? Develop an advertising strategy to reach the target audience and present the strategy to the client ? Work with the project team, including art directors and copywriters Brief the agency's creative team about the client’s product or message ? Monitor audience response and sales figures and assess how successful the campaign has

Knowledge

Communication and Media

Knowledge of media production, communication, and techniques and methods of dissemination. Includes alternative ways to inform and entertain through writing, verbal, and visual media.

Administration and Management

Knowledge of business and management principles including strategic planning, resource allocation, human resource modeling, leadership techniques, production methods, and coordination between people and resources.

English

Knowledge of the structure and content of English, including the meaning and spelling of each word, composition rules, and grammar.

Sales and Marketing

Knowledge of the principles and methods to show, promote, and sell products or services. Includes marketing strategies and tactics, product demonstrations, sales techniques, and sales control systems.

Skills

Talking

Talk to others to convey information effectively

Writing

Communicate effectively through writing that suits the needs of the audience

Critical Thinking

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to the problems handled

Reading Understanding

Understand sentences and paragraphs written in work documents.

Coordination

Adjust the actions taken, with the actions of others.

Social Sensitivity

Realizing the reactions of others, then understanding why they acted like that.

Capability

  • 1

    Information Arrangement - The ability to arrange various things and actions in a certain sequence or pattern according to the rules specified (for example: number patterns, letters, words, pictures, mathematical operations).

  • 2

    Oral Expression - The ability to communicate information and ideas when speaking, so that others can understand what is being conveyed

  • 3

    Written Expression - The ability to communicate information and ideas in writing so that others can understand

  • 4

    Oral Understanding - The ability to listen and understand information and ideas conveyed through words and oral sentences

  • 5

    Written Understanding - Ability to read and understand information and ideas conveyed through writing

Video

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