What is Fashion Business?
This study program is designed for those of you who are interested in fashion and want to deepen it from the business side. Fashion business study program learns how to manage business in the world of fashion and consumer behavior in the current fashion trend. Fashion Management focuses on strategies that can be done to meet market needs and understand what consumers want. Graduates from this department are expected to analyze current fashion industry trends based on social, economic, and cultural elements. Similar to the Fashion Design study program, Business Fashion is also a Diploma program so that graduates will later obtain a Diploma 4 (D4) or equivalent to a Tier 1 (S1) degree. Unfortunately there are currently no public universities that provide a concentration of Business Fashion. So, to study in this study program you have to choose in private universities.
Why did you choose this programme?
You want to go into the world of fashion but not too good at drawing and designing, the Fashion Business study program can be an option. Especially if you want to develop your own fasion brand. You will learn many things, develop abilities and creativity in the world of fashion business. The trend of the fashion world that is always changing and always evolving from time to time will require Business Fashion students to understand market needs and the behavior of their consumers. This department is challenging and for those of you who are always up to date about current fashion trends.
Subjects in Fashion Business
- 1Basic Art and Design
- 2Fashion Illustration
- 3Introduction to fashion Management
- 4Fashion Marketing
- 5Fashion Trend Forecasting
- 6Consumer Behavior for Fashion
- 7Fashion Design
- 8Fashion Brand Strategies
- 9Fashion Futures
- 10Marketing Research Methods
- 11FM Visual Merchandising
- 12FM Entrepreneurship
- 13Job Task Analysis in Fashion industry
- 14Study and Analysis of Fiber and Textiles
- 15Buying of Fashion Product
- 16Visual Presentation Strategy
- 17Analysis of Factors Influencing the Fashion Industry
- 18Private Label Development
- 19Fashion Presentation Planning
- 20Financial Management in Fashion Industry
- 21Advertising and Promotional Activities Planning
- 22Stock Management
- 23Non-retail Management
- 24International Marketing
- 25Law
- 26Regulations and Codification
- 27Business Internet
Suitable Student's Characteristic
Job Prospect for Fashion Business
In the world of fashion, career opportunities in fashion management are so great. Focusing on knowledge of business strategies and promotion, graduates from fashion management can work in creative product development to develop products and business management even higher. These graduates are ready to work in the retail industry, fashion trend forecasting consultancies, Trends Research Companies, Media, Advertising, and Public Relations Companies.