Logo
Login  or  Register
Arm-Chair

Digital Creative Executive

Media and Advertising

  • Average Salary

    RM3500 - RM 6000

  • Career Trends

  • Compability

What is Digital Creative Executive?

Unlike the Creative Content Creator that is responsible for creative strategy marketing campaign in general, Digital Creative Executive specifically responsible for formulating and executing creative strategies in the marketing of digital media, including video, social media and other digital platforms. This profession emerged along with the development of technology and digital industries

Minimum education level

 

PT3

SPM

STPM

Diploma

Degree

Average Salary

RM3500 - RM 6000

Example of a Job Position

Creative Group Head
Digital Group Head
Associate Digital Director
Strategic Digital Planner
Digital Strategist
Digital Director

Task

? Leading and directing the creative team to create digital campaigns for clients Usually, the creative process begins with brainstorming ideas and get to know the product and the client first ? Watch the execution of a campaign, and make sure the good quality on creativity and technical aspects ? Working closely with internal parties such as the business team, social media, IT, client service, and all parties involved with a campaign ? Working closely with external parties / vendors such as PH photo / video, artist talent , key opinion leaders ( influencers ), and anyone outside the team ? Evaluate the final results of a digital campaign

Knowledge

Communication and Media

Knowledge of media production, communication, and techniques and methods of dissemination. Includes alternative ways to inform and entertain through writing, verbal, and visual media.

English

Knowledge of the structure and content of English, including the meaning and spelling of each word, composition rules, and grammar.

Sales and Marketing

Knowledge of the principles and methods to show, promote, and sell products or services. Includes marketing strategies and tactics, product demonstrations, sales techniques, and sales control systems.

Skills

Complex Problem Solving

Identify complex problems and review related information in order to develop and evaluate options and solutions that can be applied.

Critical Thinking

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to the problems handled

Coordination

Adjust the actions taken, with the actions of others.

Creative

Ability to imagine and create original ideas, especially related to artistic work.

Problem Determination

Determine the cause of operating errors, and decide what actions need to be done.

Capability

  • 1

    Smooth Idea - The ability to generate many ideas for one topic (total ideas are the most important, not quality, truth, or creativity).

  • 2

    Oral Expression - The ability to communicate information and ideas when speaking, so that others can understand what is being conveyed

  • 3

    Inductive Reasoning - The ability to combine pieces of information to form general rules and conclusions (including finding relationships between seemingly unconnected events).

  • 4

    Problem Sensitivity - The ability to tell when something is wrong or maybe wrong. This does not involve solving the problem, only knowing if there is a problem.

  • 5

    Visualization - The ability to imagine how something will look after being moved around or when parts are moved or reset.

Related Courses/Majors