Computer Technology in Big Data Analytics

Big data analytics is the often complex process of examining big data to uncover information such as hidden patterns, correlations, market trends and customer preferences that can help organizations make informed business decisions. Big data analytics is a form of advanced analytics, which involve complex applications with elements such as predictive models, statistical algorithms and what-if analysis powered by analytics systems.

Organizations can use big data analytics systems and software to make data-driven decisions that can improve business-related outcomes. The benefits may include more effective marketing, new revenue opportunities, customer personalization and improved operational efficiency. With an effective strategy, these benefits can provide competitive advantages over rivals.

Data analysts, data scientists, predictive modelers, statisticians and other analytics professionals collect, process, clean and analyze growing volumes of structured transaction data as well as other forms of data not used by conventional BI and analytics programs.