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Arm-Chair

Content Strategist

Media and Advertising

  • Average Salary

    RM2600 - RM 4900

  • Career Trends

  • Compability

What is Content Strategist?

Plan, monitor , and analyze content ( usually digital content ) . Aims to generate maximum profit for the company.

Minimum education level

 

PT3

SPM

STPM

Diploma

Degree

Average Salary

RM2600 - RM 4900

Example of a Job Position

Social Media and Content Strategist
Content Strategist
Web Content Strategist
Content Writer

Task

? At the stage of pre production: doing research on users/ consumers (readers) ,competitors ,existing content , as well as various data Also formulate a strategy for making content widely seen (viral) ? Make short term and long term plan on editorial content ? Create editorial strategies, such as the concept and brandingw, as ell as creating a workflow for content team ? Monitoring the content production Can be involved in making or editing content ? Once the content is created and displayed, he/ she promoting, monitoring the reaction/ public comments , evaluating the content , and analyzing the performance of the content

Knowledge

Communication and Media

Knowledge of media production, communication, and techniques and methods of dissemination. Includes alternative ways to inform and entertain through writing, verbal, and visual media.

Psychology

Knowledge of human performance and behavior; differences in individual abilities, personalities and interests; learning and motivation; psychological research methods; and assessment and treatment of behavioral and affective disorders.

English

Knowledge of the structure and content of English, including the meaning and spelling of each word, composition rules, and grammar.

Skills

Writing

Communicate effectively through writing that suits the needs of the audience

Complex Problem Solving

Identify complex problems and review related information in order to develop and evaluate options and solutions that can be applied.

Critical Thinking

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to the problems handled

Coordination

Adjust the actions taken, with the actions of others.

Operation and Control

Control equipment and operating systems.

Capability

  • 1

    Smooth Idea - The ability to generate many ideas for one topic (total ideas are the most important, not quality, truth, or creativity).

  • 2

    Written Expression - The ability to communicate information and ideas in writing so that others can understand

  • 3

    Written Understanding - Ability to read and understand information and ideas conveyed through writing

  • 4

    Originality - The ability to bring unusual ideas or bright ideas to a given topic or situation, or to develop creative ways of solving problems.

  • 5

    Visualization - The ability to imagine how something will look after being moved around or when parts are moved or reset.

Related Courses/Majors