What is Marketing Communication?
The Communication Marketing Department teaches how to communicate the company's marketing strategy that has been made to prospective customers. A good strategy will not succeed optimally if it is communicated improperly. The method used is not only conventional media (newspapers, magazines, etc.) but also digital media (social media, online marketing; web and mobile etc.).
Why did you choose this programme?
Marketing is a dynamic and always a high demand field. The Communication Marketing produces graduates who have the competency to design and run corporate marketing communications in various business and industrial scales. If you are interested in the dynamic world of Marketing, you ideally have the following characters: creative, dynamic, active in relationships, having close relationships with friends and closest people, active in social media, happy to find new friends, have trust high self, independent, vocal and active in the organization, then you can choose this department.
Subjects in Marketing Communication
- 1Communication
- 2Introduction to Communication Knowledge
- 3Entrepreneurship
- 4DIgital Marketing Communication
- 5Business Inspiration and Community
- 6Brand Communication Stratergy
- 7Public Relations
- 8Introduction to Marketing
- 9International Marketing
Suitable Student's Characteristic
Job Prospect for Marketing Communication
Marketing Communication graduates can have a career in a variety of industries both in the company, advertising agency (advertising / marketing bureau) or various kinds of government and public / non-profit agencies and institutions. Marketing Communication graduates generally work as marketing, branding and advertising practitioners, both in strategy, creative or client service.