Tourism Business Management
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Related Subject
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Course Category
Economy & Business
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Compability
What is Tourism Business Management?
Tourism Business Management is a study of planning, organizing, mobilizing and controlling actions taken to determine and achieve predetermined goals through the use of human resources and other resources in the tourism business. In this study program you will be taught various skills and competencies in tourism fields. learn about management principles that emphasize the sustainability values of the natural environment, community, and social values that allow tourists to enjoy their tourism activities and benefit the welfare of local communities.
Why did you choose this programme?
Malaysia has abundant natural wealth. Its natural beauty makes the tourism industry one of the most important sectors in reviving the Malaysian economy. If you are a travel addict, interested in tourism business and aspiring to develop and manage tourism businesses, especially in Malaysia, then this study program is right for you.
Subjects in Tourism Business Management
- 1Ecotourism Management
- 2Tourism Marketing
- 3Geography of Malaysian Tourism
- 4Guiding Techniques
- 5Public Communication
- 6Introduction to Accommodation & Restaurants
- 7Introduction to Tourism Objects
- 8Rules and Terms of Tourism
- 9Travel Planning Operations
- 10Landscape Architecture
- 11Business Travel Management
- 12Tourism Economy
- 13Tourism Professional Ethics
- 14Correspondence of Tourism Business
- 15Tourism Business Law
- 16Tourism Business Strategies
- 17Entrepreneurship
- 18Cross Cultural Studies
- 19Psychology of Tourism Services
- 20Business Mathematics
- 21Financial Management
- 22Tourism Management Accounting
- 23Hotel Management
- 24Tourism Feasibility Study
- 25Service Quality Management
- 26Tourism Statistics
- 27MICE
- 28Geography of Tourism
- 29Service Management
- 30Tourism Business Marketing
- 31Tourism Anthropology
- 32Sociology of Tourism
Suitable Student's Characteristic
Job Prospect for Tourism Business Management
The Tourism Business Management study program has a vocational basis with diploma 4 (D4) or equivalent undergraduate (S1) level. Graduates will get a Bachelor of Applied Tourism Science (S.ST. Par). The graduates have been prepared to be able to carry out the management functions of business management in the tourism sector such as: Ticketing, Tour Planner, Tour Guide, Cargo / Expedition, Transportation and so on. Graduates are also expected to be able to work independently by managing businesses in tourism such as tourism attractions, events and resorts, and occupying positions of leadership, planners, consultants, or researchers in the field of tourism. In addition, it is also to meet the needs of educators in the field of tourism, and government agencies related to tourism such as the Ministry of Tourism.
