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Arm-Chair

Marketing Executive

Marketing, Sales and Service

  • Average Salary

    RM2551 - RM 6560

  • Career Trends

    -

  • Compability

What is Marketing Executive?

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Minimum education level

 

PT3

SPM

STPM

Diploma

Degree

Average Salary

RM2551 - RM 6560

Example of a Job Position

Account Supervisor
Brand Manager
Business Development Director
Business Development Manager
Commercial Lines Manager
Market Development Executive
Marketing Coordinator
Marketing Director
Marketing Manager
Product Manager

Task

? Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors ? Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers ? Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections ? Develop pricing strategies, balancing firm objectives and customer satisfaction ? Compile lists describing product or service offerings

Knowledge

Customer and Personal Services

Knowledge of principles and processes to provide services for customers and personal. This includes assessing customer needs, meeting service quality standards, and evaluating customer satisfaction.

Administration and Management

Knowledge of business and management principles including strategic planning, resource allocation, human resource modeling, leadership techniques, production methods, and coordination between people and resources.

English

Knowledge of the structure and content of English, including the meaning and spelling of each word, composition rules, and grammar.

Sales and Marketing

Knowledge of the principles and methods to show, promote, and sell products or services. Includes marketing strategies and tactics, product demonstrations, sales techniques, and sales control systems.

Skills

Critical Thinking

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to the problems handled

Reading Understanding

Understand sentences and paragraphs written in work documents.

Social Sensitivity

Realizing the reactions of others, then understanding why they acted like that.

Capability

  • 1

    Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).

  • 2

    Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences

  • 3

    Speech Clarity - The ability to speak clearly so others can understand you. See more occupations related to this ability

  • 4

    Written Comprehension - The ability to read and understand information and ideas presented in writing

Related Courses/Majors