Search Engine Marketing
Digital, Computers & Informatics
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Average Salary
RM2500 - RM 5000
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Career Trends
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Compability
What is Search Engine Marketing?
SEM is responsible for doing online marketing or campaigns through the internet by optimizing search engines like Google, BING. SEM marketing techniques lead to two models namely Search Engine Optimization and Pay Per Click.
Minimum education level
PT3
SPM
STPM
Diploma
Degree
Average Salary
Example of a Job Position
Task
Knowledge
Communication and Media
Knowledge of media production, communication, and techniques and methods of dissemination. Includes alternative ways to inform and entertain through writing, verbal, and visual media.
Computers and Electronics
Knowledge of circuit boards, processors, chips, electronic equipment, computer hardware and software, including applications and programming.
Administration and Management
Knowledge of business and management principles including strategic planning, resource allocation, human resource modeling, leadership techniques, production methods, and coordination between people and resources.
English
Knowledge of the structure and content of English, including the meaning and spelling of each word, composition rules, and grammar.
Programming Language
A standard instruction to command a computer to perform certain functions.
Skills
Active Learning
Understand the implications of new information for basic decision making and problem solving now and in the future.
Complex Problem Solving
Identify complex problems and review related information in order to develop and evaluate options and solutions that can be applied.
Programming
Write computer programs for various purposes.
System Analysis
Determine how the system should work and how the changes in conditions, operations, and environment affect the results achieved.
Creative
Ability to imagine and create original ideas, especially related to artistic work.
Capability
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1
Smooth Idea - The ability to generate many ideas for one topic (total ideas are the most important, not quality, truth, or creativity).
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2
Information Arrangement - The ability to arrange various things and actions in a certain sequence or pattern according to the rules specified (for example: number patterns, letters, words, pictures, mathematical operations).
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3
Written Expression - The ability to communicate information and ideas in writing so that others can understand
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4
Written Understanding - Ability to read and understand information and ideas conveyed through writing
