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Arm-Chair

Digital Marketing Executive

Digital, Computers & Informatics

  • Average Salary

    RM2500 - RM 5000

  • Career Trends

  • Compability

What is Digital Marketing Executive?

To market products and services and attract users and convert the public into customers through media and digital channels such as web, mobile, video and social media using the techniques of digital marketing in general such as: Search Engine Optimization (SEO), Search Engine Marketing (SEM).

Minimum education level

 

PT3

SPM

STPM

Diploma

Degree

Average Salary

RM2500 - RM 5000

Example of a Job Position

Head of Digital
Digital Manager
Head of Social and Digital
Digital Marketing
Digital Marketing Manager

Task

? Designand implementmarketing campaigns via the web, SEO / SEM, marketing database, email, social media ? Measure and report the performance of all digital marketing campaigns, and provide an assessment of the ultimate goal ? Identify current trends (including related technology), and optimize media spending based on the performance of the most appropriate ? Designnew growth strategies and strategies for creative digital campaigns ? Collaboratewith other agencies and other vendor partners

Knowledge

Communication and Media

Knowledge of media production, communication, and techniques and methods of dissemination. Includes alternative ways to inform and entertain through writing, verbal, and visual media.

Computers and Electronics

Knowledge of circuit boards, processors, chips, electronic equipment, computer hardware and software, including applications and programming.

Administration and Management

Knowledge of business and management principles including strategic planning, resource allocation, human resource modeling, leadership techniques, production methods, and coordination between people and resources.

English

Knowledge of the structure and content of English, including the meaning and spelling of each word, composition rules, and grammar.

Engineering and Technology

Knowledge of practical applications in engineering and technology. This includes the application of principles, techniques, procedures and equipment for designing and producing various goods and services.

Skills

Monitor

Monitor / assess the performance of themselves, other individuals, and organizations to develop or take corrective actions.

Complex Problem Solving

Identify complex problems and review related information in order to develop and evaluate options and solutions that can be applied.

Critical Thinking

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to the problems handled

Coordination

Adjust the actions taken, with the actions of others.

Creative

Ability to imagine and create original ideas, especially related to artistic work.

Problem Determination

Determine the cause of operating errors, and decide what actions need to be done.

Capability

  • 1

    Smooth Idea - The ability to generate many ideas for one topic (total ideas are the most important, not quality, truth, or creativity).

  • 2

    Information Arrangement - The ability to arrange various things and actions in a certain sequence or pattern according to the rules specified (for example: number patterns, letters, words, pictures, mathematical operations).

  • 3

    Oral Expression - The ability to communicate information and ideas when speaking, so that others can understand what is being conveyed

  • 4

    Depth of Perception - The ability to judge which of several objects closer or farther than you, or to assess the distance between you and the object.

  • 5

    Perception Speed - The ability to quickly and accurately compare equations and differences from a set of letters, numbers, objects, images, and patterns.?The things that are compared can be presented at the same time or take turns.?This ability also includes comparing objects presented with objects that are remembered.

Related Courses/Majors