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Arm-Chair

Online Marketing Strategist

Marketing, Sales and Service

  • Average Salary

    RM2526 - RM 7026

  • Career Trends

  • Compability

What is Online Marketing Strategist?

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Minimum education level

 

PT3

SPM

STPM

Diploma

Degree

Average Salary

RM2526 - RM 7026

Example of a Job Position

Channel Supervisor
Director of Audience Generation Search & Analytics
Director of Online Marketing Strategy & Performance
Director of Search Engine Optimization/Director of SEO
Director
Search Marketing Strategies
Ecommerce Marketing Manager
Internet Marketing Consultant
Internet Marketing Specialist
Senior Search Engine Optimization Associate/Senior SEO Associate
Senior Search Engine Optimization Specialist/Senior SEO Specialist

Task

? Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click ? Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns ? Assist in setting up or optimizing analytics tools for tracking visitors' behaviors ? Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility ? Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites

Knowledge

Communication and Media

Knowledge of media production, communication, and techniques and methods of dissemination. Includes alternative ways to inform and entertain through writing, verbal, and visual media.

Customer and Personal Services

Knowledge of principles and processes to provide services for customers and personal. This includes assessing customer needs, meeting service quality standards, and evaluating customer satisfaction.

Computers and Electronics

Knowledge of circuit boards, processors, chips, electronic equipment, computer hardware and software, including applications and programming.

English

Knowledge of the structure and content of English, including the meaning and spelling of each word, composition rules, and grammar.

Sales and Marketing

Knowledge of the principles and methods to show, promote, and sell products or services. Includes marketing strategies and tactics, product demonstrations, sales techniques, and sales control systems.

Skills

Talking

Talk to others to convey information effectively

Complex Problem Solving

Identify complex problems and review related information in order to develop and evaluate options and solutions that can be applied.

Critical Thinking

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to the problems handled

Reading Understanding

Understand sentences and paragraphs written in work documents.

Capability

  • 1

    Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).

  • 2

    Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).

  • 3

    Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences

  • 4

    Written Comprehension - The ability to read and understand information and ideas presented in writing

Related Courses/Majors