Marketing Management
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Related Subject
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Course Category
Economy & Business
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Compability
What is Marketing Management?
Marketing Management is a study program that studies planning, managing, implementing, monitoring, and evaluating the processes and activities of marketing goods and services, to meet the objectives of a particular company or organization. In Marketing Management will be studied about consumer development, product movement from the hands of the producer to the hands of consumers. Includes an understanding of consumer behavior and dynamics, demand analysis, price theory, market segmentation, advertising methods and media, and other marketing aspects.
Why did you choose this programme?
In this Marketing Management study program you will be guided to think creatively and innovatively and keep up to date with the development of trends and technology. Marketing is one particular factor in determining the success of a company or product to be known and trusted by the people who become consumers, therefore a Marketing Management professional or marketer is also a representation of the company or product being marketed, so it is important to have good communication skills . In this digital era, your ability to use social media is also an added value because social media is now one of the effective marketing media.
Subjects in Marketing Management
- 1Marketing Management
- 2Business Management
- 3Consumer Behavior
- 4Human Resource Management
- 5Accounting
- 6Business Statistics
- 7Product Management
- 8Business Mathematics
- 9Digital Marketing
- 10Operations Management
- 11Marketing Services
- 12Advertising and Sales Promotion
- 13Customer Relations Management
- 14Retail Management
- 15Marketing Planning
- 16Marketing Research
- 17Business Communication
- 18Business Ethics and Law
- 19Tourism Marketing Management
- 20Small and Medium Business Marketing
- 21Information Marketing
- 22Management Information System
- 23Taxation
- 24E-Commerce
Suitable Student's Characteristic
Job Prospect for Marketing Management
Every business or business activity requires marketing activities so that the products either goods or services produced can be known, accepted, and consumed by the target market. Therefore the role of a marketer is needed in various companies.
