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Arm-Chair

Copywriter

Media and Advertising

  • Average Salary

    RM2189 - RM 3586

  • Career Trends

  • Compability

What is Copywriter?

Writing text, mostly to support certain visual. Generally, copywriters create text that is creative-like advertising jingles or slogans--but sometimes they also write text based research. The text must attract readers, conveying certain messages, or entertaining.

Minimum education level

 

PT3

SPM

STPM

Diploma

Degree

Average Salary

RM2189 - RM 3586

Example of a Job Position

Copywriter

Task

? Discuss about the target audience and the core message form clients, with account executive ? Understand product knowledge that they advertise, including the target market and information about competitors ? Explore ideas and concepts for visual and text along with other creative team members Then, submitted initial ideas to creative director ? Write some alternative texts and present them to the client ? Revise the text as clients' request ? Monitoring the production phase, while working closely with designers, illustrators, printers, photographers, and production companies

Knowledge

Communication and Media

Knowledge of media production, communication, and techniques and methods of dissemination. Includes alternative ways to inform and entertain through writing, verbal, and visual media.

English

Knowledge of the structure and content of English, including the meaning and spelling of each word, composition rules, and grammar.

Foreign Language

Knowledge of structures and content from foreign languages ??(other than English), including the meaning and spelling of words, rules of composition and grammar, and pronunciation.

Skills

Writing

Communicate effectively through writing that suits the needs of the audience

Critical Thinking

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to the problems handled

Social Sensitivity

Realizing the reactions of others, then understanding why they acted like that.

Time Management

Set personal time with other people's time

Persuasion

Persuade others to change their thoughts and behavior.

Capability

  • 1

    Information Arrangement - The ability to arrange various things and actions in a certain sequence or pattern according to the rules specified (for example: number patterns, letters, words, pictures, mathematical operations).

  • 2

    Written Expression - The ability to communicate information and ideas in writing so that others can understand

  • 3

    Problem Sensitivity - The ability to tell when something is wrong or maybe wrong. This does not involve solving the problem, only knowing if there is a problem.

  • 4

    Written Understanding - Ability to read and understand information and ideas conveyed through writing

  • 5

    Originality - The ability to bring unusual ideas or bright ideas to a given topic or situation, or to develop creative ways of solving problems.

Related Courses/Majors