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Arm-Chair

Creative Executive

Media and Advertising

  • Average Salary

    RM3000 - RM 6000

  • Career Trends

  • Compability

What is Creative Executive?

Creative executive in advertising and marketing, publication company, media, or website. Her/his main responsibilities are planning advertising / works, and guiding the creative team (copywriters, graphic designers, photographers, etc.), from beginning to end, including supervising their creative process.

Minimum education level

 

PT3

SPM

STPM

Diploma

Degree

Average Salary

RM3000 - RM 6000

Example of a Job Position

Creative Director
In-house Creative Director
Agency Creative Director
Corporate Creative Director
Creative

Task

? Playing an active role in creative staff recruitment and training ? Oversee proposals from clients ? Meet with clients or management to explain the campaign and the solution of problems faced ? Reviewing the work, solve problems, and give feedback to the creative team ? Leading the creative process, from concept to completion ? Translating clients' marketing objectives into detail creative strategies Ensuring that every project meet the visual communication standards

Knowledge

Communication and Media

Knowledge of media production, communication, and techniques and methods of dissemination. Includes alternative ways to inform and entertain through writing, verbal, and visual media.

Computers and Electronics

Knowledge of circuit boards, processors, chips, electronic equipment, computer hardware and software, including applications and programming.

Design

Knowledge of techniques, equipment and design principles including in producing precision technical plans, blueprints, drawings and models.

Sales and Marketing

Knowledge of the principles and methods to show, promote, and sell products or services. Includes marketing strategies and tactics, product demonstrations, sales techniques, and sales control systems.

Skills

Instructions

Teach others how to do things

Monitor

Monitor / assess the performance of themselves, other individuals, and organizations to develop or take corrective actions.

Consideration and Decision Making

Consider the shortcomings and advantages of potential action choices to choose the most appropriate action.

Coordination

Adjust the actions taken, with the actions of others.

Time Management

Set personal time with other people's time

Creative

Ability to imagine and create original ideas, especially related to artistic work.

Capability

  • 1

    Smooth Idea - The ability to generate many ideas for one topic (total ideas are the most important, not quality, truth, or creativity).

  • 2

    Oral Understanding - The ability to listen and understand information and ideas conveyed through words and oral sentences

  • 3

    Written Understanding - Ability to read and understand information and ideas conveyed through writing

  • 4

    Originality - The ability to bring unusual ideas or bright ideas to a given topic or situation, or to develop creative ways of solving problems.

  • 5

    Visualization - The ability to imagine how something will look after being moved around or when parts are moved or reset.

Related Courses/Majors