Media Analyst
Media and Advertising
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Average Salary
RM2800 - RM 4500
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Career Trends
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Compability
What is Media Analyst?
Media analysts are responsible for analyzing the news published in the media, conducting general quantitative and qualitative research to produce media evaluation reports. The results of the analysis are then used to improve the effectiveness of marketing campaigns, public relations campaigns etc.
Minimum education level
PT3
SPM
STPM
Diploma
Degree
Average Salary
Example of a Job Position
Task
Knowledge
Administrative
Knowledge of administrative procedures and systems, such as managing words, managing documents and records, stenography and transcription, designing forms, and other office procedures and terminology.
Communication and Media
Knowledge of media production, communication, and techniques and methods of dissemination. Includes alternative ways to inform and entertain through writing, verbal, and visual media.
Computers and Electronics
Knowledge of circuit boards, processors, chips, electronic equipment, computer hardware and software, including applications and programming.
Administration and Management
Knowledge of business and management principles including strategic planning, resource allocation, human resource modeling, leadership techniques, production methods, and coordination between people and resources.
English
Knowledge of the structure and content of English, including the meaning and spelling of each word, composition rules, and grammar.
Skills
Monitor
Monitor / assess the performance of themselves, other individuals, and organizations to develop or take corrective actions.
Writing
Communicate effectively through writing that suits the needs of the audience
Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to the problems handled
Reading Understanding
Understand sentences and paragraphs written in work documents.
Social Sensitivity
Realizing the reactions of others, then understanding why they acted like that.
Capability
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1
Information Arrangement - The ability to arrange various things and actions in a certain sequence or pattern according to the rules specified (for example: number patterns, letters, words, pictures, mathematical operations).
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2
Written Expression - The ability to communicate information and ideas in writing so that others can understand
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3
Oral Understanding - The ability to listen and understand information and ideas conveyed through words and oral sentences
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4
Written Understanding - Ability to read and understand information and ideas conveyed through writing
