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Arm-Chair

Media Buyer

Media and Advertising

  • Average Salary

    RM2500 - RM 5758

  • Career Trends

    -

  • Compability

What is Media Buyer?

Buying slots in the media (newspapers, magazines, television, radio, movies, Internet sites, mobile applications, etc.) to display clients' advertisment campaign. The goal is to reach as much as possible audience through the exposure in the media, with efficient cost.

Minimum education level

 

PT3

SPM

STPM

Diploma

Degree

Average Salary

RM2500 - RM 5758

Example of a Job Position

Media Buyer
Media Planner and Buyer

Task

? Identifying the target audience in certain media, and decided the best way to communicate with the audience ? Being mediator between clients and media Then, negotiate with the media to get the best slot at the best price ? Ensure that the advertisement publish accurately, so that audience can get the accurate message ? Up to date with the number of media industry research, including the number of distribution (newspapers and magazines) and the number of viewers / readers / customers (television, radio, and digital media) ? Reporting the budget ? Collect and analyze sales data and consumer data Evaluate the effectiveness of ad campaigns, and use the results as a benchmark of advertising campaigns in the future

Knowledge

Communication and Media

Knowledge of media production, communication, and techniques and methods of dissemination. Includes alternative ways to inform and entertain through writing, verbal, and visual media.

Economics and Accounting

Knowledge of economic and accounting principles and practices, financial markets, banking, and financial data analysis and reports.

Sales and Marketing

Knowledge of the principles and methods to show, promote, and sell products or services. Includes marketing strategies and tactics, product demonstrations, sales techniques, and sales control systems.

Skills

Talking

Talk to others to convey information effectively

Critical Thinking

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to the problems handled

Consideration and Decision Making

Consider the shortcomings and advantages of potential action choices to choose the most appropriate action.

Persuasion

Persuade others to change their thoughts and behavior.

Negotiation

Bringing others together and trying to reconcile differences.

Capability

  • 1

    Information Arrangement - The ability to arrange various things and actions in a certain sequence or pattern according to the rules specified (for example: number patterns, letters, words, pictures, mathematical operations).

  • 2

    Speaking Clarity - The ability to speak clearly so that others can understand what is being said

  • 3

    Oral Understanding - The ability to listen and understand information and ideas conveyed through words and oral sentences

  • 4

    Ability To Count - The ability to do added, less, times, divide quickly and precisely.

  • 5

    Negotiation - Bringing others together and trying to reconcile differences.

Related Courses/Majors