International Marketing
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Related Subject
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Course Category
Economy & Business
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Compability
What is International Marketing?
International Marketing study program learns about international (international) marketing activities. International Marketing focuses on the application of marketing management concepts, principles, activities, and processes in order to channel company ideas, goods, or services to consumers in various countries. Here you will learn cross-cultural business and management communication, international business law, and understand the characteristics of international consumers, as well as many more knowledge of global business and marketing.
Why did you choose this programme?
International Marketing Study Program is here to answer market needs for professionals who have knowledge and skills in the world of business and marketing in the international sphere to face the ere of globalization and the Asean Economic Community (MEA) in the future. This International Marketing Study Program will also allow you to build professional networking from various parts of the world.
Subjects in International Marketing
- 1Marketing Management
- 2Financial Management
- 3Retail and Merchandising
- 4E-Marketing
- 5Entrepreneurship
- 6Law in International Business
- 7Business Mathematics
- 8Introduction to Accounting
- 9Introduction to Management Business
- 10Business Statistics
- 11English for Business Presentation
- 12Microeconomics
- 13Macroeconomics
- 14International Human Resources Management
- 15Managerial Economics
- 16Consumer Behavior
- 17Operational Management
- 18Cross Cultural Management
- 19Business Communication
- 20Product Strategy and Project
- 21Service Marketing
- 22International Marketing
- 23Global Brand Management
- 24Pricing Strategy and Project
- 25Global Strategic Marketing
- 26Customer Relationship Management
- 27Integrated Marketing Communication & Project
- 28Marketing Research
Suitable Student's Characteristic
Job Prospect for International Marketing
Graduates of International Marketing can work in the field of global marketing, in companies that handle the purchase or sale (export-import) of products on international markets. In addition, during the lecture period, graduates have also been equipped with knowledge of entrepreneurship so that they can become stockpiles to become global entrepreneurs.
