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Arm-Chair

Public Relations

Marketing, Sales and Service

  • Average Salary

    RM2577 - RM 4724

  • Career Trends

    -

  • Compability

What is Public Relations?

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

Minimum education level

 

PT3

SPM

STPM

Diploma

Degree

Average Salary

RM2577 - RM 4724

Example of a Job Position

Account Executive
Account Manager
Account Supervisor
Business Development Director
Communications Director
Community Relations Director
Director of Public Relations
Public Affairs Director
Public Relations Director
Public Relations Manager (PR Manager)

Task

? Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities ? Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages ? Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan ? Assign, supervise, and review the activities of public relations staff ? Develop and maintain the company's corporate image and identity, which includes the use of logos and signage

Knowledge

Communication and Media

Knowledge of media production, communication, and techniques and methods of dissemination. Includes alternative ways to inform and entertain through writing, verbal, and visual media.

Customer and Personal Services

Knowledge of principles and processes to provide services for customers and personal. This includes assessing customer needs, meeting service quality standards, and evaluating customer satisfaction.

Administration and Management

Knowledge of business and management principles including strategic planning, resource allocation, human resource modeling, leadership techniques, production methods, and coordination between people and resources.

English

Knowledge of the structure and content of English, including the meaning and spelling of each word, composition rules, and grammar.

Sales and Marketing

Knowledge of the principles and methods to show, promote, and sell products or services. Includes marketing strategies and tactics, product demonstrations, sales techniques, and sales control systems.

Skills

Talking

Talk to others to convey information effectively

Writing

Communicate effectively through writing that suits the needs of the audience

Critical Thinking

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to the problems handled

Social Sensitivity

Realizing the reactions of others, then understanding why they acted like that.

Persuasion

Persuade others to change their thoughts and behavior.

Capability

  • 1

    Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences

  • 2

    Speech Clarity - The ability to speak clearly so others can understand you. See more occupations related to this ability

  • 3

    Written Comprehension - The ability to read and understand information and ideas presented in writing

Related Courses/Majors