Logo
Login  or  Register
Arm-Chair

Public Relation Officer

Marketing, Sales and Service

  • Average Salary

    RM2500 - RM 5500

  • Career Trends

    -

  • Compability

What is Public Relation Officer?

Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

Minimum education level

 

PT3

SPM

STPM

Diploma

Degree

Average Salary

RM2500 - RM 5500

Example of a Job Position

Account Executive
Communication Director
Communication Specialist
Corporate Communication Specialist
Public Affair Specialist
Public Information Specialist
Public Relation Coordinator
Public Relation (PR Specialist)
Public Information Officer
Media Relation Specialist

Task

? Respond to requests for information from the media or designate an appropriate spokesperson or information source ? Write press releases or other media communications to promote clients ? Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups ? Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility ? Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services

Knowledge

Communication and Media

Knowledge of media production, communication, and techniques and methods of dissemination. Includes alternative ways to inform and entertain through writing, verbal, and visual media.

Customer and Personal Services

Knowledge of principles and processes to provide services for customers and personal. This includes assessing customer needs, meeting service quality standards, and evaluating customer satisfaction.

English

Knowledge of the structure and content of English, including the meaning and spelling of each word, composition rules, and grammar.

Sales and Marketing

Knowledge of the principles and methods to show, promote, and sell products or services. Includes marketing strategies and tactics, product demonstrations, sales techniques, and sales control systems.

Skills

Talking

Talk to others to convey information effectively

Coordination

Adjust the actions taken, with the actions of others.

Social Sensitivity

Realizing the reactions of others, then understanding why they acted like that.

Time Management

Set personal time with other people's time

Persuasion

Persuade others to change their thoughts and behavior.

Capability

  • 1

    Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences

  • 2

    Speech Clarity - The ability to speak clearly so others can understand you. See more occupations related to this ability

  • 3

    Speech Recognition - The ability to identify and understand the speech of another person.

Related Courses/Majors